Tuesday, December 13, 2011

The Different types of Creativity in Marketing

For one of our final group projects for the Master of Marketing, we were given the chance to not only design a marketing campaign but also the actual product we wish to bring to market with our campaign. I mentioned about this in the post about A visit to Smart. This project was very exciting for me because I can finally find the connection between marketing and design. Yay!!!

In preparing for

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