Tuesday, December 6, 2011

Partnering with not for profit organisations – Should we give free head hours for good publicity?

For most businesses, the biggest objective is to make money. Marketing as the Master of Marketing program puts it, does it’s bit by letting people know about the product, how well it does its job and most importantly, tell them they need it, and why.

For not-for-profit organisations, the more exposure they have, the higher chances they will get donations. Surely their marketing budget is much

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