Thursday, October 6, 2011

Telstra Brand Launch

Welcome to the second entry to the Marketing Matters blog! I survived through the first one! Yay! Hope you liked it!

As we all would have noticed by now Telstra looks different… (Actually I wasn't until I was told in my Master of Marketing class) and because Telstra is such an iconic brand, I’m planning to turn this topic into a case study about how major brands reposition themselves to create

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