Gasp Email Scandal – Customer Relationship Management Fail or Brilliant PR Stunt?

Hello everyone! Just want to use this blog entry as an opportunity to discuss a recent incident we talked about in our Integrated Marketing Communications class for the Master of Marketing involving an Australian clothing label and a dissatisfied bride-to-be. We’ll start with some background; Gasp clothing, an Australian boutique chain, is gloating about the international attention garnered by