The Different types of Creativity in Marketing

For one of our final group projects for the Master of Marketing, we were given the chance to not only design a marketing campaign but also the actual product we wish to bring to market with our campaign. I mentioned about this in the post about A visit to Smart. This project was very exciting for me because I can finally find the connection between marketing and design. Yay!!!

In preparing for

Partnering with not for profit organisations – Should we give free head hours for good publicity?

For most businesses, the biggest objective is to make money. Marketing as the Master of Marketing program puts it, does it’s bit by letting people know about the product, how well it does its job and most importantly, tell them they need it, and why.

For not-for-profit organisations, the more exposure they have, the higher chances they will get donations. Surely their marketing budget is much

A Visit to Smart

Hello everyone!

The Master of Marketing program at the University of Sydney Business School aims to have a balance of academic and industry knowledge to cover all aspects of marketing, in-house or agency based. At the beginning of semester two, we were given the chance to attend a re-enactment of a creative pitch Smart did for Appletiser.

Smart is a full service creative agency with offices in

Qantas Corporate Spinning Failure Damages Brand Image Badly

Hello everyone. In my attempt to be “current” I have dragged Qantas into the water. Qantas is officially back in the air yesterday at 4pm, after Fair Work Australia ended the unprecedented two-day grounding of its aircraft sparked by a divisive industrial dispute.
Qantas’s recent attempts in reshaping the airline have become a PR disaster. This defective use of PR by Qantas is a perfect example

Marketing Sameness

Hi all! Sorry about the prolonged delay on the Google piece. I pinky promise to get it to you asap, with cherries on top. So we’ll talk about something else today? For one of our assignments in Marketing we talked about marketing sameness. Deep stuff I know, but just bare with me.An interesting quote by William Bernbach - "In advertising, not to be different is virtually suicidal”. So in saying

Life in a Day

I have always loved documentaries; I love them for their honesty, integrity and edited reality. And when I found out about this movie, I had to go see it. Thanks to the power of geo-marketing, I received session information for the nearest cinema as soon as I finished watching the preview on Youtube. Ahhh… the world of technology at my fingertips…building everyday living solutions… Let’s leave my

Gasp Email Scandal – Customer Relationship Management Fail or Brilliant PR Stunt?

Hello everyone! Just want to use this blog entry as an opportunity to discuss a recent incident we talked about in our Integrated Marketing Communications class for the Master of Marketing involving an Australian clothing label and a dissatisfied bride-to-be. We’ll start with some background; Gasp clothing, an Australian boutique chain, is gloating about the international attention garnered by