Wednesday, November 2, 2011

Qantas Corporate Spinning Failure Damages Brand Image Badly

Hello everyone. In my attempt to be “current” I have dragged Qantas into the water. Qantas is officially back in the air yesterday at 4pm, after Fair Work Australia ended the unprecedented two-day grounding of its aircraft sparked by a divisive industrial dispute.
Qantas’s recent attempts in reshaping the airline have become a PR disaster. This defective use of PR by Qantas is a perfect example

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