Billabong – Where Marketing Really Does Matter

When Launa Inman took over as CEO of Billabong in May 2012,
she knew she had a huge challenge ahead of her to turn around the company. Launa
recently announced a $275.6 million loss at Billabong, which means she has a
daunting task of turning around the fortunes of the company. However, her previous experience at Target
and Officeworks, along with her passion for marketing is likely to stand her