Thursday, August 9, 2012

Marketing is getting infinitely complex.

Marketing is getting infinitely complex.

But here is some context to help you deal with that complexity.




Today’s marketer not only has more channel choices than at any other time in history,
but the number of channels is increasing every day. Plus they are often
operating with effectively less budget, to deliver higher, more accountable
performance, while a waterfall of data thunders down

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