Monday, November 26, 2012

Freelance writing: business digital marketing agency (pay: $15 per 400-word article | work from home | Massachusetts)

A leading small business digital marketing agency is looking for our next small business writer to join our growing team. The ideal candidate has a love for the written word and experience writing for newspapers, blogs or other media outlets. You can write a complete sentence and know (not now) the correct use of there or their. Your background consists of a degree or degree-in-progress in journalism, English or communications. What We Do: Our company develops blogs for small businesses. We construct strategic content campaigns that entertain, persuade and convert website visitors to leads. We work with our clients to help them develop new business through the power of the written word. Each month a typical client will receive 10 blog posts geared around a number of topics. Content is optimized by our SEO team, published and calls to action are placed to drive visitors to take action. In addition blogs are automatically submitted to social media sites and emailed to an existing client base. Month over month we are growing our clients' websites with relevant content that helps them increase revenue.

Mobile Marketing - The Elephant In The Room For Marketers

That's just one of I'm sure many definitions of the phrase "elephant in the room." Frankly I don't really care which definition you subscribe to. The fact of the matter is that mobile marketing - despite all it's continued hype and promise has been severely under utilized by marketers of all shapes and sizes.

Wednesday, October 31, 2012

Consumer Behaviour in Brand Communities



Brand communities are widely recognised as one of the most effective ways of engaging target audiences as seen with aspirational brands like Harley Davidson and even commodity ones like the Duck brand duct tape. Instead of just focusing on the technology with presence across many social media platforms, these brands demonstrated that creating a brand community involves truly understanding the

Monday, October 29, 2012

Hard Work Hasn’t Changed

Over 4 years ago I started a blog (www.talkapex.com). A lot of people can say that they have done that as well. What a lot of people can’t say is that they’ve had over a quarter of a million page views since its adoption.

Though this is no Facebook success story I do consider my blog a huge personal success. For one person, who was an unknown in his respective industry at the time, going from

Wednesday, October 24, 2012

To advertise or not to advertise on 2GB’s morning show with Alan Jones?

Are brands political players that can and should use their voice to
contribute to ‘a better society’? Does it matter where they advertise,
even if what they advertise has nothing to do with the boarder message
of the medium?




 Campaign ...
shock jock Alan Jones / Pic: Ray Strange The Daily
Telegraph

For two weeks 2GB management suspended all advertising on its morning show following

Monday, October 22, 2012

‘Gangnam Style’ Marketing




South Korea’s rapper Psy, the performer of viral sensation ‘Gangnam Style’ song and dance, has just reached Australia. The insanely catchy video is approaching half a billion views worldwide and has become the most ‘liked’ video on the YouTube history. If you are as intrigued as I was to find out why, below are some of the marketing strategies behind it.

 Engage through co-creation

The South