Marketing Sameness

Hi all! Sorry about the prolonged delay on the Google piece. I pinky promise to get it to you asap, with cherries on top. So we’ll talk about something else today? For one of our assignments in Marketing we talked about marketing sameness. Deep stuff I know, but just bare with me.An interesting quote by William Bernbach - "In advertising, not to be different is virtually suicidal”. So in saying

Life in a Day

I have always loved documentaries; I love them for their honesty, integrity and edited reality. And when I found out about this movie, I had to go see it. Thanks to the power of geo-marketing, I received session information for the nearest cinema as soon as I finished watching the preview on Youtube. Ahhh… the world of technology at my fingertips…building everyday living solutions… Let’s leave my

Gasp Email Scandal – Customer Relationship Management Fail or Brilliant PR Stunt?

Hello everyone! Just want to use this blog entry as an opportunity to discuss a recent incident we talked about in our Integrated Marketing Communications class for the Master of Marketing involving an Australian clothing label and a dissatisfied bride-to-be. We’ll start with some background; Gasp clothing, an Australian boutique chain, is gloating about the international attention garnered by

Telstra Brand Launch

Welcome to the second entry to the Marketing Matters blog! I survived through the first one! Yay! Hope you liked it!

As we all would have noticed by now Telstra looks different… (Actually I wasn't until I was told in my Master of Marketing class) and because Telstra is such an iconic brand, I’m planning to turn this topic into a case study about how major brands reposition themselves to create

Attending the filming of Gruen Transfer

As part of our “get to know industry” type events for our Integrated Communications Subject in the Masters of Marketing course, Steve James our lecturer organised an educational evening of advertising goodness. Other than the usual insightful and creative content this great show offers, we were given the chance to have our 3 seconds of fame in the audiences on national television.

First time

Marketing Matters

Hello everyone! This is the first blog entry for Marketing Matters, the Master of Marketing blog and I’m Erin, your writer. Nice to meet you all!!!

The reason for doing this blog is to create a small collection of current marketing materials around us throughout the Master of Marketing course in 2011-2012. Some entries are about interesting marketing case studies, others about the work we do in