A Visit to Smart

Hello everyone!

The Master of Marketing program at the University of Sydney Business School aims to have a balance of academic and industry knowledge to cover all aspects of marketing, in-house or agency based. At the beginning of semester two, we were given the chance to attend a re-enactment of a creative pitch Smart did for Appletiser.

Smart is a full service creative agency with offices in

Qantas Corporate Spinning Failure Damages Brand Image Badly

Hello everyone. In my attempt to be “current” I have dragged Qantas into the water. Qantas is officially back in the air yesterday at 4pm, after Fair Work Australia ended the unprecedented two-day grounding of its aircraft sparked by a divisive industrial dispute.
Qantas’s recent attempts in reshaping the airline have become a PR disaster. This defective use of PR by Qantas is a perfect example