Tuesday, September 27, 2011

Attending the filming of Gruen Transfer

As part of our “get to know industry” type events for our Integrated Communications Subject in the Masters of Marketing course, Steve James our lecturer organised an educational evening of advertising goodness. Other than the usual insightful and creative content this great show offers, we were given the chance to have our 3 seconds of fame in the audiences on national television.

First time

Friday, September 23, 2011

Marketing Matters

Hello everyone! This is the first blog entry for Marketing Matters, the Master of Marketing blog and I’m Erin, your writer. Nice to meet you all!!!

The reason for doing this blog is to create a small collection of current marketing materials around us throughout the Master of Marketing course in 2011-2012. Some entries are about interesting marketing case studies, others about the work we do in